The Charlotte Area Association of Black Journalists (CAABJ) is an affiliate chapter of the National Association of Black Journalists (NABJ), a nonprofit organization focused on establishing strong ties among African-Americans working in the media and expanding and balancing the media's coverage of the African-American community and experience.

June 4, 2009

Group Brings Together Social Media Users

Social media is getting more popular by the day. And traditional media outlets, communications companies, and marketing firms are among those seeking to discover if social media can help them reach more readers, viewers, listeners, and/or clients. A group called Social Media Charlotte is facilitating those efforts and they're now holding monthly breakfast meetings on the second Tuesday of each month. The upcoming Social Media Breakfast will be held Tuesday, June 9.

The guest speaker for this month's breakfast is Geno Church from Brains on Fire. Church is responsible for developing word of mouth, buzz, viral, and evangelism strategies for the agency’s clients. In his 13-plus years with Brains On Fire, he has helped build word of mouth into the identities of brands including Fiskars Brands, the American Booksellers Association, Rawlings Sporting Goods, National Family Partnership, Earshot Independent Music Stores, the US Office of National Drug Control Policy, Ronald McDonald Children’s Charities, and Rage Against the Haze (South Carolina’s youth-led anti-tobacco movement). Church holds an advertising degree from the University of South Carolina and has received awards from numerous organizations, including the 2008 Effie awards, 2004 National ADDYs, and the 2006 Word of Mouth Marketing Association WOMMIE awards.

Social Media Breakfast
June 9, 7:30-9 a.m.
Dilworth Neighborhood Grille, 911 E. Morehead St.
Cost is $10 per person and includes a hot breakfast buffet.
Click here to register online.

Visit for more details.

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