The Charlotte Area Association of Black Journalists (CAABJ) is an affiliate chapter of the National Association of Black Journalists (NABJ), a nonprofit organization focused on establishing strong ties among African-Americans working in the media and expanding and balancing the media's coverage of the African-American community and experience.

August 31, 2010

Charlotte Grows as Television Market

Charlotte moved up a notch to No. 23 in size among the nation's 210 television markets, according to the annual ranking by Nielsen.

With an estimated 1,166,180 households with television in its 22-county region, which stretches from the Virginia line to Chester, S.C., Charlotte's market area grew 1.6 percent to pass Pittsburgh, now No. 24.

Charlotte, with explosive population growth through much of the decade, was ranked No. 28 in 2000.

The Raleigh-Durham-Fayetteville market grew even more. It grew 2.1 percent and moved up one spot to No. 25, with 1,131,310 TV households, passing Indianapolis. Among major TV markets, Raleigh was sixth in growth while Charlotte was tenth.

No. 16 Miami-Fort Lauderdale was the nation's fastest-growing TV market, up 2.8 percent.

Elsewhere in the Carolinas, Greensboro-Winston-Salem fell one spot to No. 47; Columbia moved up one to No. 78; Charleston fell one to No. 98; and Greenville, N.C.-New Bern moved up two spots, to No. 101.

Market size is of key interest to advertisers, who often place campaigns in local media based on the aggregation of TV households.

--By Mark Washburn, The Charlotte Observer

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